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TO: My
Lords, My Ladies of the Royal Court
FROM: Walter
Becker
RE: 'CIRCUS
MONEY' Promo Vote
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Proposition: A
worthy and able recording artist of a
certain age, ever handsome, ever spry... |
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...ah,
let's face it: there is a certain tide
in human affairs which, when taken...that
is to say, to every thing — turn, turn,
turn.....or, to put it yet another
way, fortune favors the bold, chance
favors the prepared mind, luck is for
the lucky... |
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...you
can see what the problem is here, I think
. So let's just say this: there is a
time to "get down on it " and
there is likewise a time to "get
up off it." And, as pertains to
me and my long rumored, closely held
solo album, it is most definitely my
time to get up off it and send CIRCUS MONEY
toddling
out into the world to seek its fortune.
Well past time, you may say, and quite
rightly — and the fact is that, were
I on as friendly a footing with that
malodorous cigar-chomping uncle, Commerce,
as I am with that fickle mistress, Art — the album would have come out long
ago. |
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As
it is, I have taken a little extra time
to wrest the thing away from the "major
label" who was at one time my sponsor
and establish a new relationship with
the kind of right-on comrades who will,
I think , shape the future of the music
business. My new partners, and New-Paradigm
Music companies of every stripe, may
eventually find a way to snatch defeat
from the jaws of victory and break all
of our hearts, but they will scarcely
be able to do worse than their predecessors, "the
majors", in any way that I can imagine.
After the Revolution, in the ideal society
of the future, there may no longer be
a need for any sort of "music business" whatsoever,
but in the dreary here and now, one must
take what actions are necessary to allow
people to hear what one has done and
decide for themselves that it is, or
is not, great great music, wonderful
work, a masterpiece, or whatever. |
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In
order to do this, we must first recruit
the attention of our worthy audience
and let as many as possible know that
there is indeed a new Work ready to be
purchased, purloined, downloaded and/or
enjoyed freestyle, as the case may be.
In the Old Paradigm, this was known as "promotion".
So, using the existing nomenclature,
what I need now is the core idea for
a promotional campaign, or at least the
cleverest way to start one. Said campaign
must be a) whimsical b) somewhat entertaining
and c) congruent with, and expressive
of the values, virtues and sensibilities
of the Work itself. It must also reflect
my understanding of the collective nature
of what constitutes a community of artists
and music lovers who are jointly participating
in the ecstatic ritual of music-making. |
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Thus
I am presenting several models for promotional
programs or devices which we can use
to make our music available to all who
might enjoy it. I
am going to ask you to help me pick the
model which most appeals to you and in which you will
feel the most luxuriantly bathed in good
feeling and musical fellowship. And,
in case none of the proposed models appeal
to you, or if perhaps you have come up
with Something Better, I will invite
you to tell us all what exactly it is
you have in mind which is, how-to-say,
way-cool. |
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All
right — here goes: |
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1) A
campaign which kicks off with a "promotional
stunt" — in this case, it
would be me faking or simulating my own
disappearance, abduction, or possible
death. Such a stunt would be concocted
so as to evoke thematic and stylistic
affinities with the Odyssey of Homer,
with Joyce's sandwich-chomping, soap-purchasing
perambulator of Dublin proper, with Samuel
Beckett's unforgettable "Murphy",
with the eponymous hero of "Bunny
My Honey" by Anita Jeram, and with
the Amelia Earhart, Judge Crater, and
Billy Eckstine affairs. Such a stunt
would be roughed out to begin with and
then adjusted on the fly to make opportunistic
use of current events, real and imagined — bogus
sightings, false hopes, denunciation
by skeptics, etc. I would have to be
willing to stay missing, abducted or
dead for as long as it took to obtain
the desired attention and sympathy. This
last bit is the biggest flaw in this
proposal, by the way, as it is exceedingly
likely that no one or almost no one will
give a tinker's damn if I go missing
(me included). Should this be the case,
I would have to be prepared to re-emerge
in some new persona, some new identity,
some new guise — or else move back
to Polynesia and/or go fuck myself.
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2) A
full-on unprovoked internet-based assault
on my enemies, who are many — thus providing
ample juicy prospective targets
for insult, ad-hominem attack, accusation,
etc.
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3) similar
unprovoked internet based assault on
my partners, friends and family members
past and present, who are few and fewer
still by the day.
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4) An
insanely complex and multipronged program
of promotional freebies, perks', giveaways,
bonus tracks, downloads, meet 'n' greets,
etc. which would be dazzling to the sensibility
and very nearly, if not actually, Too
Good To Be True.
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5) Noisy
well publicized DUI/disorderly conduct/resisting
arrest bust while driving sideways at
speed on the Pacific Coast Highway.
This would include a gruesome jailhouse
arrest photo and spectacular meltdown
in the form of vicious denunciation of
the pernicious influence of that certain
vile cult who have taken over Hollywood,
the Military-Industrial-Infotainment
Complex and Everything Else — namely,
the Babylonians.
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6) Ask
everybody to build beautiful scale model
pyramids honoring the Legendary Fathers
of Social Psychology (no ratrunners,
please), using info and materials provided
on and through my website. The pyramids
would eventually be used to improve the
sound of my (or anybody's) new CD, and
to keep razors sharp. NB: for this one
I would need the help of a Certain Party
who has so far evinced not the slightest
inclination to become useful to such
an enterprise. Too bad — as Nabokov Himself
wrote, " It
might be fun."
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7) A
flattering puff piece about me by my producer
Larry Klein, for publication here and wherever
else it could conceivably be placed.
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8) Tell
everyone a lot more about the album, the
songs, and the musicians; announce a release
date [Update: Release
Date is June 10 2008];
let everybody hear some of the goddamn
thing or maybe some of its many dub variants.
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9) None
of the above --
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Seen?
Seen! Take it, Drone... |
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Take
it we did ... and voting has now closed. |
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The results of your votes
and suggestions are unfolding even as we
speak. See the Circus
Money FAQ for more |
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